Users will soon have a new feature that enables them to cut down on the quantity of AI-made videos appearing in their timelines. This initiative comes as the company disclosed that it currently hosts in excess of 1 billion AI videos.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global launch. This development aligns with a rise in AI-generated material, spurred by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the quickest rising channels on a competing service exclusively feature clips produced artificially. A considerable share of this content is classified as low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that a lot of users like content created using AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to adjust the amount of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its app tagged as AI-generated. In total, more than 100 million videos are uploaded to the service every day, making clips made by AI a relatively small portion of its overall inventory.
How to Adjust Settings
Users will be capable of limit or boost the amount of AI-generated videos they see by accessing the “manage topic” feature in the app and choosing “AI-generated content”. Additional categories that can already be adjusted under the tool encompass news, style, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines oblige users to identify convincing artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the app will henceforth apply an AI-generated label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is aimed to stop users from trying to evade the labeling process.
Educational Initiatives
The company is furthermore launching a $2m AI literacy fund for professionals and institutions to create learning resources about ethical AI use. This project will benefit charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, during debate over intentions to lay off hundreds of content moderators in the United Kingdom. It is planning to cut a significant number of roles in its user protection department in its British office, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A company official clarified that human moderation would remain essential, but automated tools can safeguard staff by removing the most harmful content before it gets reviewed by humans. The platform announced a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
